The updated all-in-one iMac introduced today offers the latest Intel Core 2 Duo processors and the most powerful graphics ever available in an iMac. The ultimate all-in-one desktop computer includes faster processors with 6MB L2 cache, a faster 1066 MHz front-side bus across the entire line, and 2GB of memory standard in most models. And the 24-inch iMac now offers a 3.06 GHz Intel processor and the high-performance NVIDIA GeForce 8800 GS graphics as options. Available immediately, the new iMac starts at just $1,199.

Tags: Apple, iMac

Apple Releases Aperture 2.1 with Powerful Image Editing Plug-In Architecture

CUPERTINO, California—March 28, 2008— Apple® today released Aperture™ 2.1, which introduces an open plug-in architecture that makes it easy for photographers to use specialized third party imaging software right from within Aperture. Available today as a free software update, Aperture 2.1 includes the Apple-developed plug-in, Dodge & Burn, which adds brush-based tools for dodge (lighten), burn (darken), contrast, saturation, sharpen and blur. Over the coming months, third party software developers will deliver image editing plug-ins for localized editing, filters and effects, noise analysis and reduction, fisheye lens correction and more.


“The image quality in Aperture 2 has won over the most demanding photographers,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Now, thanks to our open plug-in architecture, users can access an entire industry’s worth of imaging expertise without ever leaving Aperture.”

“To date, maybe two percent of my photographs needed to be touched up outside Aperture,” said John Stanmeyer, founding member of the VII Photo Agency and contributing photographer for Time and National Geographic magazines. “Now that I can dodge and burn right within Aperture’s new plug-in, I can’t imagine when I’ll have to open any other application to tone my images.”

By clicking on one or more images within Aperture, users can choose from a menu of installed plug-ins and apply specialized imaging operations to either TIFF or RAW images. Apple is working closely with key developers to bring the most requested plug-ins to Aperture such as:

▪ Nik Software’s Viveza plug-in, powered by U Point technology, which provides a powerful, precise and easy way for photographers to selectively control and adjust color and light in their digital images;
▪ PictureCode’s Noise Ninja plug-in that delivers advanced high ISO noise analysis and reduction;
▪ Digital Film Tools’ Power Stroke plug-in that features a simple, stroke-based interface to quickly mask and intuitively perform targeted adjustments;
▪ The Tiffen Company's Dfx plug-in that provides an expansive suite of creative filters and effects;
▪ dvGarage’s dpMatte plug-in, which is a high performance chroma key tool for creating seamless composites, and the HDRtoner plug-in that enables the selection of multiple photos to create a single high dynamic range (HDR) image; and
▪ Image Trends’ plug-ins that include Fisheye-Hemi to quickly and effortlessly correct fisheye lens distortion, ShineOff which automatically removes shine from faces and PearlyWhites that automatically whitens and brightens teeth.

Pricing & Availability
Aperture 2.1 is available immediately as a free software update to current Aperture 2.0 users. Full system requirements and more information on Aperture can be found at www.apple.com/aperture. Information and availability for third party imaging plug-ins can be found on www.apple.com/aperture/resources, www.apple.com/downloads and at the Aperture community site www.aperturepluggedin.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Tags: Apple, DSLR, Aperture

About Digital Camera RAW Compatibility Update 2.0

This update extends RAW file compatibility for Aperture 2 and iPhoto ’08 for the following cameras:

Hasselblad CFV-16
Hasselblad H3D-31
Hasselblad H3D-31II
Leaf Aptus 54S
Leaf Aptus 65S
Nikon D60
Olympus E-3
Pentax *ist DL2
Pentax *ist DS2
Pentax K100D Super
Sony DSLR-A200
Sony DSLR-A350

For detailed information on the security content of this update, please visit this site: http://support.apple.com/kb/HT1222

Tags: Apple, RAW