Nikon's first DX-format 35mm single-focal-length lens
 

TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.
The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.
The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon's DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.
Note: Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.

AF-S DX NIKKOR 35mm f/1.8G Major Features

• DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats)
• Large maximum aperture of f/1.8
• Silent Wave Motor (SWM) ensures smooth AF operation
• High-performance optical system with aspherical lens delivers superior reproduction capability
• Compact, well-balanced design when attached to small SLRs
• Two focus modes available – M/A (manual-priority autofocus) and M (manual focus)
• Metal mount
• Natural blur effect thanks to seven-blade rounded diaphragm

AF-S DX NIKKOR 35mm f/1.8G Specifications

Focal length	35mm
Maximum aperture	f/1.8
Minimum aperture	f/22
Lens construction	8 elements in 6 groups (with one aspherical lens)
Picture angle	44°
Closest focus distance	0.3 m/0.98 ft.
No. of diaphragm blades	7 (rounded)
Filter attachment size	52mm
Diameter x length (extension from lens mount)	Approx. 70 x 52.5 mm/2.8 x 2.1 in.
Weight	Approx. 200 g/7 oz.
Supplied accessories	52mm snap-on front lens cap LC-52, Rear lens cap LF-1, Bayonet hood HB-46, Flexible lens pouch CL-0913

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. February 2009 ©2009 Nikon Corporation

Tags: Nikon, Nikon Press Center, 35mm, DX, Lenses

NIKON UNVEILS A DIGITAL MASTERPIECE: THE D3X DIGITAL SLR

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) – Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today's photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.”

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlash™ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X's flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon's exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer's ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, D3x

NIKON CELEBRATES THE 75TH ANNIVERSARY OF NIKKOR OPTICAL EXCELLENCE WITH AN ALL-NEW 50mm f/1.4 PRIME LENS
75 Years Later and 45 Million Lenses Produced, the NIKKOR Pedigree Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens
MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.
Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.
“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”
Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.
A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.
The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.
About the NIKKOR brandWith a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

Tags: Nikkor, Nikon Press Center, Lenses, Prime Lens

GP-1 GPS Unit



Geotag your images now. Geotags can be added to your images so you can record latitude, longitude, altitude and time information.

Acquired data: Latitude, longitude, altitude, time information

Time required for satellite acquisition: Approx. 45 sec. (cold start), approx. 5 sec. (hot start)

Power source: Supplied from camera body

Receiving indicators:

Red blinking (GPS data not recorded)
Green blinking (GPS data recorded utilizing three satellites)
Green solid(Four or more satellites detected, GPS data are more accurate)
Compatible models: D90 (via accessory terminal cable GP1-CA90), D3, D300, D700, D2X, D2Hs, D2Xs and D200 (via 10-pin remote terminal cable GP1-CA10)

Attachment: Attaches to camera’s accessory shoe or a camera strap via strap adapter GP1-CL1

Dimensions: Approx. 2 x 1.8 x 1 inches

GP1-CA90 for connection to the D90
GP1-CA10 for connection to the 10-pin remote terminal of supported cameras
Strap adapter GP1-CL1

Tags: Nikon, GPS, Geotagging, GP-1

NIKON D90 DIGITAL SLR ANSWERS THE CALL FOR CREATIVE FREEDOM WITH ADVANCED FEATURES THAT BENEFIT ALL LEVELS OF PHOTOGRAPHERS



It's All You Need: The 12.3 Megapixel Nikon D90 D-SLR Premieres with the New
18-105mm VR Lens to Give Photographers Superb Image Quality, Live View Shooting, Nikon’s Scene Recognition System, and HD Movie Clip Recording

MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.

Inspired by Nikon’s acclaimed flagship DX-format digital SLR camera, the D300, and building on the success of the wildly popular D80, the D90 delivers stunning image quality. The CMOS image sensor and 12.3 effective megapixels combined with Nikon’s exclusive EXPEED™ image processing system deliver outstanding images with fine details, smooth tones, brilliant colors and low noise across a broad ISO range.

Photographers are able to easily compose stunning images using the Live View Mode on the large 3-inch 920,000-dot high-resolution LCD screen. The 11-point auto focus (AF) system utilizes Nikon's exclusive Scene Recognition System and Face Detection to help make the best shot in a variety of environments. Matched with the new versatile AF-S NIKKOR 18-105mm Vibration Reduction (VR) image stabilization lens, and a burst rate of up to 4.5 frames per second, photographers can confidently capture fast action and precise moments as they unfold. Also helping to ensure no memory is missed, the D90 offers fast handling with a power-up time of a mere 0.15ms and split-second shutter response measuring just 65ms, eliminating the frustration of pictures lost to shutter lag.

“The D90 delivers incredible imaging performance and control, setting a new standard for its class. This marriage of outstanding still image performance and HD movie clip capacity represents the dawn of a new age for D-SLR cameras. The D90’s handling characteristics and long list of features are sure to deliver the photographic experience that Nikon photographers have come to expect from Nikon engineering,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “Everyone at Nikon is especially eager to see the myriad of ways that imaginative D90 photographers will explore the world of cinematic 24fps HD video through the eyes of NIKKOR optics.”

Legendary Image Quality
For shooting in a variety of lighting conditions, the D90 has a wide sensitivity range of ISO 200 to 3200 (expandable to Lo 1 ISO 100 and Hi 1 ISO 6400) to deliver incredible low-noise images. The camera also employs an Image Sensor Cleaning function that works to free image-degrading dust particles from the sensor’s optical low-pass filter, helping to ensure spot-free images.

The new D90 companion lens, the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR provides a versatile focal length, and the benefits of Nikon Vibration Reduction (VR) image stabilization technology. Nikon VR reduces the image blurring effects of camera shake allowing photographers to shoot hand-held at as many as 3 shutter speeds slower than would otherwise be possible*, assuring dramatically sharper images, even in challenging lighting conditions.

Borrowed from Nikon's professional line of digital cameras, the D90 is the most affordable camera to include Nikon's Scene Recognition System and adds newly-developed advanced Face Detection technology. The intelligent Scene Recognition System interprets color and brightness information of each individual shot from the 420-pixel RGB sensor, and applies changes to AF, auto exposure and auto white balance. The D90 can also detect up to five faces using the new Face Detection system, producing flattering portraits with astounding definition and accuracy. While in playback mode, simply press the zoom button and portraits captured with Face Detection can be immediately magnified to ensure proper focus on the subject and faces are displayed on the LCD screen within brackets for easy reference and subject tracking.



The D90 benefits from Nikon’s comprehensive digital image processing engine, EXPEED, which provides smooth tones, rich colors and defined image details, as well as enhanced processing performance. Additionally, Nikon's exclusive 3D Color Matrix Metering II helps to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating each scene, input data from the system's sensor is automatically referenced against an internal database of over 30,000 scenes derived from actual photographs to calculate correct exposure values. To push the creative boundaries even further, Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing.

The Next Big Blockbuster
For the first time in digital SLR photography, Nikon introduces the addition of the D-Movie mode, allowing consumers to create their own HD movie clips (1280 x 720) with sound from their D-SLR camera. Photographers will appreciate the cinematic qualities that come from the 24fps frame rate, which matches theatrical film, whether producing vacation clips or creatively melding stills with video. Additionally, the large size of the D90’s DX-format sensor, combined with the optical superiority and broad selection of NIKKOR lenses, provides shooters with the ability to capture amazing perspectives not possible with typical camcorders. D-Movie clips also benefit from Nikon VR image stabilization, which is automatically activated during recording to aid the low-light capability that trumps many other hybrid devices. Users can record movie clips onto an inserted SD / SDHC card, created as Motion JPEG AVI files that are easily edited with widely available video editing software. The D90 also features an HDMI terminal, allowing viewing of both pictures and movies on High Definition televisions.

D90 Delivers Peak Performance
The D90's unprecedented start up time and imperceptible shutter lag derives from the same standards as the professional sports photographer choice, the Nikon D3. JPEG bursts can be shot as rapidly as 4.5 frames per second, allowing photographers to capture detailed action sequences or catch fleeting expressions that might otherwise be missed. Images are also processed and previewed rapidly at 120ms, which is less time than it takes to move an eye from the viewfinder to the screen. Users are also able to creatively stop the action with a maximum shutter speed of 1/4000 second or create long-time exposures down to 30 seconds.

Nikon's 11-point AF also offers best-in-class speed and performance, helping to ensure sharp focus at any focal length. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Module, the AF system’s center area wide-frame operation adds inherent focusing options that will instill greater confidence in getting the desired shot. Single-point AF is suggested for static subjects, dynamic-area AF for moving subjects, auto-area AF for spontaneous shooting and 3D-tracking (11 points) AF for when changing the composition after focusing on a subject.

Push Creative Boundaries to the Limit
No matter the level of experience, the D90 makes high-quality photography fun and easier for a remarkably broad range of picture-takers. Users can enjoy complete control over all manual features or let the camera optimize settings automatically. For the camera novice and photography enthusiasts, the D90 puts all of the tools to explore new creative possibilities at their fingertips through the simple menu-driven interface. For those looking to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Mode dial with Advanced Scene modes on the camera. There are many options when it comes to realizing creative vision, such as Picture Control settings to provide an assorted palette of color effects that optimize color, saturation and hue through user-selected choices of Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape. Popular editing tools such as Nikon’s exclusive D-Lighting and image trimming, image overlay, and a wide assortment of color filters can also be applied to images after capture. The D90 also provides new options for in-camera image enhancement, including:

• Distortion Control: Adjusts lens aberration
• Straighten: Helps to correct linear inclination of an image for straight horizons and landscapes
• Fisheye Effect: In camera filter produces optical effects similar to a fisheye lens

Skillfully Capture Inspiring Images
The D90 has been engineered with the photographer in mind with an intuitive interface that places a variety of automatic and advanced features at the hands of the user. The camera is built to withstand the rigors of an urban excursion or backcountry safari while boasting an impressive shutter mechanism that is tested to 100,000 cycles for durability. Whether upgrading from a compact digital camera or already a seasoned hobbyist, the D90 D-SLR will help anyone take great pictures, thanks in part to the following new features:

• Battery life: New circuitry enhances power consumption, affording up to 850 shots in typical conditions on a single charge of the Lithium Ion battery (CIPA standard)
• Viewfinder: The bright viewfinder offers a luminous 0.94x magnification to more accurately compose images
• LCD screen: The high-resolution 920,000-dot, 3-inch LCD screen gives a 170-degree angle of view to make both composing and sharing easy and fun
• New playback function: Users can show their images in either four, nine or 72 thumbnail images, or use a new calendar format to easily find photos; users can also show their photos via Nikon's Pictmotion slideshow, including background music
• Built-in Flash: The built-in Speedlight offers a guide number of approximately 18/56 (ISO 200) and can wirelessly control up to two groups of Speedlights in full iTTL mode



Nikon System Legacy
The D90 also offers unprecedented compatibility with Nikon’s extensive selection of NIKKOR lenses, including DX NIKKOR lenses, which are designed for optimum performance with Nikon DX format digital SLR cameras. NIKKOR lenses offer legendary optical superiority and add to the D90’s ability to deliver outstanding images. Paired with the D90 is the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens, which provides a versatile 5.8x optical zoom and VR image stabilization, for even sharper handheld picture taking. This lens offers a 27-157.5mm focal length in 35mm equivalent, a one-lens solution that offers a broad focal range to let photographers get up close and personal to their subjects from a distance, or wide for breathtaking landscapes. The built-in Silent Wave Motor ensures quick and quiet AF operation, while an aspherical element and ED glass deliver high resolution, high contrast images with minimal chromatic aberration and distortion.

Photographers will also enjoy advanced functionality anywhere in the world with system accessories designed for the adventurous globe trekker. When used with the Nikon GP-1 GPS unit (available separately beginning November 2008), the D90 provides geotagging to images with latitude, longitude and altitude data imprinted on the images' metadata. Users can also prolong their adventure with the MB-D80 battery pack that accepts two EN-EL3e or six widely available AA-size batteries. Additionally, photographers can share and upload their images with a wireless interface optimized for the Eye-Fi™ wireless enabled SD card wherever there is a wireless network.

The D90 is also fully compatible with Capture NX2 software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap into the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX2 affords photographers the ability to use revolutionary control points.

Price and Availability
The D90 will be available throughout the United States beginning September 2008 at an MSRP of $999.95** for body only and $1299.95** for body and lens outfit that includes the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The GP-1 GPS unit will be available in November 2008, and pricing will be announced near the time of its delivery to the marketplace. For more information, please visit www.nikonusa.com.

Tags: Nikon, Nikon Press Center, D90, DSLR

NEW COOLPIX P6000 OFFERS DIGITAL SLR SHOOTING CONTROL IN A COMPACT CAMERA



New Performance Series Camera Enables Users to Test the Photography World with Creative Control and "Geo-tagging" Capabilities with built-in GPS

MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today introduced its newest flagship COOLPIX compact camera, the COOLPIX P6000. Featuring 13.5 megapixels, a new, built-in global positioning system (GPS) unit, my Picturetown connectivity and the power of Nikon's exclusive EXPEED™ image processing concept, the P6000 offers the perfect photographic tool for photo and camera enthusiasts seeking the creative control of a D-SLR in the compact body of a COOLPIX camera.

"We are eager to see the response to the integration of the new capabilities for COOLPIX cameras, as the demands of our consumers are always a priority in product design," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The P6000 is an exciting product offering for Nikon's COOLPIX line, as it not only provides expanded creative control for photo enthusiasts, but also empowers them with GPS functionality and my Picturetown connectivity."

The P6000 knows where the "best shots" are taken, thanks to the integration of the new GPS unit. With the added GPS function, P6000 users will be able to record "geotags" of the location where their images are captured based on latitudinal and longitudinal coordinates. This further heightens the photographic experience, allowing users to pinpoint the location via maps available in Nikon ViewNX Software, my Picturetown, Nikon’s photo sharing and storage website, or any other software or website that recognizes GPS data.

Additionally, the P6000 makes my Picturetown connectivity for uploading and sharing photos simple and easy, thanks to added wired LAN support via a dedicated Ethernet port built into the camera. Users can upload their images and data directly from the P6000 with an Ethernet cable to the secure Picture Bank service on my Picturetown.

In line with other COOLPIX P-Series cameras, the P6000 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P6000 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. Owners can utilize two user-defined settings, a shooting menu, an efficient, tabbed menu interface, as well as customizable Function buttons to quickly switch between camera settings.

Additional shooting innovations engineered to maximize image quality and offer greater control over the final results include Nikon’s original COOLPIX Picture Control System and a new NRW* (RAW) support. The COOLPIX Picture Control System features intuitive controls that enable users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome and apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Furthermore, images shot in the all-new NRW* (RAW) format can be opened and viewed in Nikon ViewNX Software (available early October 2008) for increased editing abilities.



Adding even more synergy between D-SLR cameras and compact COOLPIX cameras, the P6000 incorporates a pop-up flash, optical viewfinder for easy composition and the added bonus of system expansion with an optional convertor, Speedlights, and wireless remote control. Nikon's new 0.76x Wide-angle Convertor WC-E76 offers users the option to utilize focal lengths as wide as 21mm (35mm format equivalent). P6000 users can also take full advantage of Nikon's Creative Lighting System with the built-in accessory shoe that supports Nikon's i-TTL flash control, which enables wireless control over one group of remote Speedlights including the newly announced SB-900 Speedlight.

The P6000 features a quality finish and a front panel constructed of solid Magnesium alloy, as well as a comfortable grip and well-placed controls for streamlined performance. The new P6000 camera is compatible with new high-capacity SDHC cards, and utilizes a Nikon EN-EL5 rechargeable Li-ion battery. The P6000 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images.

The Nikon COOLPIX P6000 will be available nationwide beginning September 2008 at a MSRP of $499.95.** For more information about the P6000 and other COOLPIX cameras, please visit www.nikonusa.com.

* COOLPIX Picture Control NRW (RAW) files can only be processed in-camera. NRW (RAW) files are compatible for use in-camera, with ViewNX (Windows version only, available early October 2008) or with WIC-based applications. Capture NX, Capture NX2 and NEF files are not compatible with NRW (RAW) images.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, P6000, RAW, NEF

NIKON BLENDS SLEEK STYLING AND ADVANCED PHOTO FEATURES IN NEW 14.5 MEGAPIXEL COOLPIX S710 CAMERA



New Technology Makes Its Way into Stylish S-Series

MELVILLE, NY (Aug. 7, 2008) - Nikon Inc. today announced the chic COOLPIX S710, a premium compact camera that not only masters the ease-of-use a compact camera offers, but also successfully incorporates many of the functions creative photographers demand from their traditional SLR cameras like Program, Aperture, Manual and Shutter priority modes. Further expanding the Style series of COOLPIX cameras, the S710 features 14.5 megapixels of ultra-sharp resolution, the precision optics of a 3.6x Zoom-NIKKOR wide-angle glass lens and the contours and fine finish of a stainless steel body.

“With the S710, Nikon is further distinguishing itself as a leader in design and innovation," said Bill Giordano, general manager Marketing, COOLPIX products for Nikon Inc. "The COOLPIX S710 answers a consumer demand to offer familiar creative options available to digital Nikon SLR users in the compact, easy-to-use design of a COOLPIX camera."

For sharp photos, the COOLPIX S710 has four features to reduce image blur: full-time Optical VR Image Stabilization technology, which compensates for camera shake; a new Motion Detection feature, which automatically adjusts the camera to a higher ISO sensitivity setting and shutter speed, enabling the user to capture sharper images of moving subjects; Best Shot Selector, which snaps multiple frames and automatically selects the best one; and a high ISO range. The S710 leads the COOLPIX S-series of cameras with outstanding ISO capabilities up to 12,800*, providing a superior range for low-light performance.

The S710 also provides users with creative options for composing and capturing life's varied moments, thanks to the addition of exposure modes and a new Scene Auto Selector Mode. Once only available to users of Nikon's SLR and COOLPIX P-Series cameras, the S710 now offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The new S710 also includes Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.

In line with previous COOLPIX cameras, Nikon has incorporated user-friendly imaging innovations into the new S710 that are designed to make the photo-taking process fun and easy. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. Nikon’s new enhanced Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. This feature also provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.



For sharing and easy composing, the S710 features a huge, bright 3.0-inch LCD monitor with an anti-reflective coating and viewing angle of 170 degrees, easing the composition of photos, even in direct sunlight.

The new S710 camera is compatible with new high-capacity SDHC cards, and utilizes a new slim EN-EL12 rechargeable Li-ion battery. The S710 also comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S710 will also be featuered in three new ultra-cool colors; Graphite Black, Deep Red, and Brilliant Silver.

The Nikon COOLPIX S710 will be available nationwide beginning September 2008 at a MSRP of $379.95.** For more information about the S710 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 6400 and 12,800 are available only for images of 3M (2048 x 1536) or smaller
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, S710

NIKON CONTINUES LEADERSHIP IN WIRELESS COMPACT CAMERAS WITH THE ADDITION OF THE COOLPIX S610c



New Wi-Fi Camera and Agreement with Wayport Allows Users To Share Photos Anytime, Anywhere

MELVILLE, NY (Aug. 7, 2008) – For fast and easy photo sharing on the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled cameras, the new COOLPIX S610c. From the introduction of its first wireless cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been the worldwide leader in Wi-Fi integration and innovative ways to share memories.* With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires, cables or computers. New to this generation of Wi-Fi cameras, the S610c’s wireless service is provided by Wayport®, allowing consumers to share their images and videos from over 10,000 locations nationwide including over 9,700 participating McDonald’s® restaurants and major hotel chains. As with previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take advantage of users' home wireless networks to email and store pictures on my Picturetown, Nikon’s photo storage and sharing service.

“Because of its innovative and easy-to-use Wi-Fi feature, the COOLPIX S610c is the ultimate camera for the consumer who loves to share their images,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “Through our agreement with Wayport, we are further expanding the wireless capabilities of this camera, allowing consumers to share their images faster and easier than ever before.”

The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected Set-up (WPS), making it easier than ever to send and store images and videos via Wi-Fi. By using the S610c’s One Touch Email button and Nikon’s my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Not only can images and videos be emailed directly to friends and family from the camera through my Picturetown, but images can also be sent to the photo community sharing website Flickr®, blogs and social networking sites. Each S610c ships with a free subscription to Wayport’s Wi-Fi service valid until August 31, 2011, allowing consumer access to the service’s 10,000 hotspots nationwide.



In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10 megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright 3.0-inch LCD screen. To help ensure the consumer will be able to capture stunningly sharp images, the S610c features an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance. A leader in speed, the COOLPIX S610c starts-up in 0.7 seconds, a class leading start-up time.**

For capturing great portraits with ease, the COOLPIX S610c includes Smile Mode, which programs the camera to automatically take a picture when a subject is smiling, and Active Child Mode, which can focus and track fast moving subjects for perfect, in-focus images. Like all cameras in the COOLPIX product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which automatically selects the correct scene mode for a shooting situation for effortless photography and Motion Detection, which automatically selects the camera’s ISO for perfect, in-focus action shots.

The COOLPIX S610c comes bundled with the COOLPIX Software Suite for transferring, organizing, editing, and sharing images. The camera utilizes a rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S610c digital camera will be available in Midnight Black nationwide beginning September 2008 with an MSRP of $329.95.*** For more information the S610c and other COOLPIX cameras, please visit www.nikonusa.com.

* Data supplied by IDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670, Aug. 2007
** Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and VR as of July 2, 2008 (according to research conducted by Nikon Corporation).
***Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, S610c, WiFi

NIKON INTRODUCES THE NEW COOLPIX S610, AN ULTRA-COMPACT CAMERA DESIGNED TO PROVIDE USERS PREMIUM QUALITY AND SPEED



New COOLPIX Camera Offers Stylish Body, New Easy to Use Shooting Modes and a Fast Start-up Time

MELVILLE, NY (Aug. 7, 2008) – Building on the success of the COOLPIX Style Series of digital cameras, Nikon Inc. is thrilled to introduce the new COOLPIX S610, which blends elegant design and quality construction with high performance and intuitive controls and features. With 10 effective megapixels, a 4x Zoom-NIKKOR wide-angle lens, Optical VR Image Stabilization technology and automated modes like Active Child Mode, the COOLPIX S610 is perfect for consumers looking for a quality camera equipped with powerful photographic tools.

"The S610 is a very fashionable digital camera that packs a lot of technology into a slim and stylish body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S610 delivers premium camera features, an industry leading start-up time, and an elegant look for consumers seeking beautiful pictures from an equally attractive camera."

Featuring immediate response, the new COOLPIX S610 possess the world's fastest* start-up time at a mere 0.7 seconds. The camera also features exceptional automated shooting modes, providing an easy shooting experience for the consumer. The S610 is equipped with Active Child Mode, which automatically tracks the movement of subjects, such as children and pets, to ensure that they are in crisp, clear focus, and Nikon's new Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. Adding to the compositional freedom that the S610 offers, Smile Mode can be set to automatically take photos when a subject smiles and Food Mode makes it easy to capture beautiful pictures of cuisine, opening the door to new creative possibilities.

The new COOLPIX S610 comes equipped with three technologies to produce sharp images; Optical VR image stabilization technology, which is designed to counteract the effects of camera shake in low-light situations, ensuring that subjects come out sharp and crisp; high ISO capabilities up to 3200, providing users with added power to shoot clearer, more natural-looking photos in a wide array of settings; and Motion Detection, which automatically selects higher ISO sensitivity settings to enable faster shutter speeds to compensate for camera shake and subject movement.



Enhancing the S610's elegant camera design is a huge, bright high resolution 3.0-inch LCD monitor with a wide-viewing angle of 170 degrees and anti-reflection coating, ideal for photo sharing and composing. Combining the huge LCD monitor with 10 megapixels of sharp resolution and a wide-angle 4x Zoom-NIKKOR lens, the S610 has the right photographic tools needed to deliver outstanding image quality.

By joining the COOLPIX line, the S610 inherits Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S610 comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The camera is also compatible with SDHC cards, and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The S610 will also be featured in new ultra-cool colors: Midnight Black, Deep Red and Smoke Gray.

The Nikon COOLPIX S610 will be available nationwide beginning September 2008 with an MSRP of $279.95***. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and Optical Vibration Reduction as of August 7, 2008 (according to research conducted by Nikon Corporation).
** Among digital cameras as of August 7, 2008 (according to research conducted by Nikon Corporation).
*** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, S610

NIKON INTRODUCES THE ULTRA-STYLISH COOLPIX S60 WITH A 3.5-INCH TOUCH-SCREEN LCD



New Compact Digital Camera Offers a Sophisticated Design, Fun Features and an Intuitive Touch-Screen Control

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to announce the COOLPIX S60. Representing the cutting edge of elegant design and intuitive operation, this stylish compact camera introduces an entirely new, amazingly innovative, 3.5-inch TOUCH-SCREEN LCD and a new graphic user interface that places shooting and playback controls at the user's fingertips.

“We are very excited to introduce the COOLPIX S60,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “When consumers asked for a bigger LCD screen, we listened and created a camera that not only takes great pictures, but is extremely fun to use as well.”

To accompany its new TOUCH-SCREEN LCD, the COOLPIX S60 features several innovative shooting modes that are seamlessly integrated into the camera’s interface. The camera’s only “physical” buttons include the power and shutter release, leaving all the camera functions to the TOUCH-SCREEN display.

For crisp, in-focus pictures, the COOLPIX S60 offers consumers the ability to lock the autofocus and exposure on a subject by simply touching the corresponding location on the LCD screen. For great portraits, the S60 features a new Portrait One-Touch Zoom function, which commands the camera to automatically zoom in and capture a subject with the right amount of framing and focus. Adding to the camera’s ease of use, the COOLPIX S60's TOUCH-SCREEN is customizable with a choice of three different “HOME” screens with large icons that make fingertip selecting of camera modes simple and accurate.



Touch controls also bring a new dimension of fun to viewing images. In playback mode, S60 users have the ability to use their fingertips to scroll through images and zoom in on their pictures by simply touching the screen. The camera also features Auto Image Rotation, which automatically rotates the images for optimal viewing depending on the horizontal or vertical position of the camera. The camera comes equipped with a stylus for a variety of tasks including: the Draw Function, which allows users to write memos or add drawings on their images, and the Paint Function, which allows fun frames and stamps to be added to images. Images will be saved as copies, allowing access to the original image. The new HD Pictmotion function, combined with HDMI connectivity, allows high-quality playback of images and slide shows on an HDTV for the ultimate photo sharing experience.

In addition to the aforementioned features and the new TOUCH-SCREEN interface, the COOLPIX S60 features 10 megapixels, a 5x Zoom-NIKKOR lens, Nikon's hallmark imaging processing concept, EXPEED™ and Optical VR Image Stabilization technology for steady shots. For capturing sharp images in low-light situations, the S60 features ISO capabilities up to 3200 and an auto ISO selector mode which allows the camera to select the optimal ISO settings for different shooting situations.

New to this line of COOLPIX cameras is the Scene Auto Selector mode, which creates a carefree shooting experience by automatically selecting the scene mode appropriate to certain shooting situations such as Portraits, Landscapes and Macro photography. For great portraits, the S60 also features the Smile mode, which automatically releases the shutter when the camera detects a smile on the face of the subject, and Blink Warning, which displays a message when it detects that a subject has blinked, allowing the shot to be retaken or saved according to the user’s preference.

All of the features listed above are elegantly packaged into Nikon’s compact wave-surface design and are available in a choice of Crimson Red, Espresso Black, Arctic White, Burgundy, Champagne Pink, and Platinum Bronze. The COOLPIX S60 utilizes a rechargeable EN-EL10 battery and SD/SDHC memory cards. The camera will come packaged with the COOLPIX Software Suite for editing, sorting and sharing images.

The COOLPIX S60 will be available nationwide in September 2008 at an MSRP of $349.95.* For more information about the S60 and other COOLPIX cameras, please visit www.nikonusa.com.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, S60

NIKON'S NEW COOLPIX S560 OFFERS EASY-TO-USE TECHNOLOGY AND A DAZZLING CAMERA DESIGN



New Features like Scene Auto Selector Mode, Smile Mode, and Smile Indicator Make Capturing Great Images a Snap

MELVILLE, NY (Aug. 7, 2008) – Nikon Inc. is pleased to introduce the COOLPIX S560, a stylish new compact camera that offers photographic performance and easy-to-use features and controls. Sporting 10 effective megapixels, a 5x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization technology, and 15 user-friendly scene modes, the COOLPIX S560 is the perfect camera for photographers looking for a compact, lightweight camera that is user-friendly with great creative power.

"With the COOLPIX S560, consumers will be excited to discover the power that it packs in its compact camera body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S560 delivers cutting-edge performance and features, a beautiful compact design, and easy-to-use controls allowing consumers to look stylish while taking stunning photos."

Making it easier for consumers to capture beautiful pictures, the new COOLPIX S560 comes with Nikon's new Scene Auto Selector mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. The S560 also contains several other unique shooting modes like Smile Mode, which automatically releases the shutter when the selected subject smiles; Food Mode, which automatically adjusts the white balance when capturing close-ups of food; and Portrait Mode, which contains two features: Smile Indicator, which automatically gauges the strength of a subject's smile before shooting; and Blink Warning, which detects that a subject has blinked, offers a quick, magnified visual confirmation, and allows the shot to be retaken immediately to get the desired results.

In addition to these unique shooting modes, Nikon has added two modes designed to help enhance yet simplify consumers' photo sharing experiences: Auto Sort Mode, which automatically categorizes images into folders for easy access, and Favorite Pictures Playback Mode, which takes selected photos in the Favorite folders and makes them an easily viewable slideshow.



The S560 comes equipped with Optical VR Image Stabilization technology, which compensates for the effects of camera shake. The S560 sports a powerful 5x Zoom-NIKKOR lens, which has the ability to cover normal through telephoto focal ranges, as well as macro shooting as close as four inches. The S560 has ISO capabilities as high as 3200*, adding the power to shoot sharper, more natural-looking photos in lower lighting conditions, as well as capture fast-moving subjects with outstanding clarity. Additionally, Auto ISO control can be set to automatically select the optimal sensitivity across a range of ISO 64-800 before taking a photo.

The new COOLPIX S560 showcases stunning quality through its elegant camera body design. The camera body of the S560 features a distinctive contrast of gorgeous curves and artistically sculpted lines, as well as large controls and a comfortable thumb rest that provide simple operation. The S560 also incorporates an amazing 2.7-inch LCD monitor with anti-reflection coating, as well as new and improved shooting displays with revised icons designed to make menu navigation even easier.

Like all cameras in the COOLPIX line, the S560 has Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix™, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S560 is compatible with new high-capacity SDHC cards and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The camera comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The S560 will also be featured in new ultra-cool colors: Graphite Black, Cool Blue and Cherry Blossom.

The Nikon COOLPIX S560 will be available nationwide beginning September 2008 at a MSRP of $249.95.** For more information about the S560 and other COOLPIX cameras, please visit www.nikonusa.com.

* ISO 3200 is available only for image sizes of 3M (2048 x 1536) or smaller.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, COOLPIX, S560

THE AGILE NEW NIKON D700 FX-FORMAT D-SLR CAMERA DELIVERS PERFORMANCE INSPIRED BY THE NIKON D3 IN A SMALLER, LIGHTER DESIGN

Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.


Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera's three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.

“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”


The legendary Nikon FX-Format CMOS sensor

The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.

The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.

Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.


Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.


Enhanced Live View modes and viewfinder

Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.

While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*

Tags: Nikon, Nikon Press Center, D300, D700

NEW NIKON SB-900 SPEEDLIGHT ADVANCES FLASH TECHNOLOGY AT THE SPEED OF LIGHT WITH EXPANSIVE ZOOM AND INTELLIGENT FEATURES

Nikon’s Newest Flagship Speedlight Offers a Powerful Addition to the Versatile
Nikon Creative Lighting System (CLS)



MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the SB-900 Speedlight to provide Nikon digital SLR photographers with a flash capable of a wide zoom range, increased versatility, faster recycling time, and a wealth of intelligent features to enhance the already vast functionality of the Nikon Creative Lighting System (CLS). Building on the success of the popular SB-800 Speedlight, the SB-900 provides users with extensive creative lighting possibilities with a simplified interface and the ability to stay up to date with future technologies through user-applied firmware updates.*

The SB-900 offers unprecedented zoom range coverage from 17 to 200mm, to increase flexibility in a variety of shooting conditions, while automatically adapting itself to Nikon’s FX or DX-format cameras. Additionally, light output has been increased to a maximum guide number of 48/157.5 (ISO 200, meters/feet at 35mm FX-format and Standard). Photographers can now also select from three light patterns; “Center-weighted” provides the highest guide number and is suitable for images such as portraits, where light falloff at the image edges is of less importance. “Standard” provides a familiar pattern, similar to the SB-800, and is ideal for general photography and “Even” which delivers the most consistent edge-to-edge coverage, making it ideal for situations such as group photography. Additionally, Nikon’s newest flagship Speedlight provides photographers with advanced wireless i-TTL capabilities allowing the utilization of multiple Speedlights with ease and confidence on location or in the studio.

“Nikon is proud that its innovative leadership in flash technologies has been praised by photographers who have realized the versatility and power that the Nikon Creative Lighting System contributes to their photography,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “The SB-900 Speedlight now provides photographers with a new level of portable lighting functionality, with performance and intelligent features that adapt to an even wider scope of lighting challenges.”

The SB-900 Speedlight is engineered to address the creative lighting challenges faced by today’s photographers including a need for fast, on-demand performance, and the ability to adapt seamlessly to nearly any lighting scenario. The SB-900’s innovative design has the
Xenon flash tube and reflector system moving independently – allowing for a wider zoom range from an extreme wide angle of 17mm (FX) to the telephoto setting which reaches 200mm without the aid of accessories or as wide as 12mm in DX mode with the built-in wide-angle panel engaged.

The SB-900 offers a quick recycle time of 4.0 seconds (at full power) with four Alkaline AA batteries which drops to a mere 2.3 seconds (at full power) while using four rechargeable NiMH batteries—about 25 percent faster than the SB-800 with its fifth battery attachment.

While ease of use has always been a defining hallmark of the Nikon CLS System, the user interface has been even further refined to simplify control and offer faster operation. Controls for setting the wireless Master and Remote have been relocated to the outside of the unit for easier access and frequently used functions are easily adjusted with a new Rotary Select Dial. A larger LCD screen is easy to read, even in direct sunlight, and photographers can assign “My Menu” hotkeys for quicker access to commonly used functions. A new thermal cut-out protection system monitors conditions when the flash might overheat due to excessive rapid bursts. Helpful operating temperature information is provided to the photographer with an innovative temperature gauge displayed on the LCD screen.

For the first time, Nikon SB-900 Speedlight users will have the ability to take advantage of future performance advancements, by way of user-uploadable firmware. The user will be able to download the firmware onto a flash media card and upload it to the flash unit through select digital SLR cameras.*

The SB-900 Speedlight is Nikon’s most intelligent Speedlight ever, created in response to the needs of today’s digital photographic professionals. When using the included fluorescent or incandescent filters and adaptor, the flash automatically recognizes what filter is being used and automatically adjusts white balance accordingly on the latest Nikon D-SLRs.* Additionally, the SB-900 aids auto focus with a broader AF assist beam that covers a wide 20-105mm that is matched to all of the D3, D700 and D300’s 51 focus points. The bounce and swivel capability of the SB-900 has been expanded to include: tilt up to 90 degrees, down minus 11 degrees, and a full 180-degree swivel left or right, allowing more creativity for on or off camera use, or as a remote Speedlight.

The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with Nikon SLRs, and supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to discover endless creative possibilities. While using one or more Nikon Speedlights wirelessly, photographers can artistically use shadows, highlight details, and light complicated angles with ease. Along with the SB-900, the Nikon Creative Lighting System features a comprehensive assortment of personal lighting tools that include the agile SB-600 and SB-400, and the remarkable R1 and R1C1 Wireless Close-up Speedlight systems.

Available accessories

The SD9 Battery Pack boosts flash recycle time to a mere one second (at full power). For faster recycling or all-day shooting it accepts up to eight AA batteries. To enhance the weatherproof ability of Nikon D-SLRs, optional Water Guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal.

Price and availability

The new Nikon SB-900 Speedlight is scheduled to be available in August 2008, and will have an estimated selling price of $499.95.** The SB-900 will come packaged with the Speedlight Stand, Bounce Adapter, Color Filter Holder, Intelligent Color Filter Kit, Diffuser Dome and the Soft Case. The SD9 Battery Pack is also scheduled to be available in August 2008 with an estimated selling price of $230.00.

Tags: Nikon Press Center, Nikon, SB-900

NIKON FURTHER EXTENDS THE NIKKOR PERSPECTIVE CONTROL LENS SELECTION WITH THE INTRODUCTION OF TWO NEW PC-E MICRO LENSES

The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design


MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.

“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”

When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.

A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.

A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.

The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.

All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.


The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.

Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.

The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**

Tags: Nikon Press Center, Nikon, Nikkor

Powerful Tools for Quick and Easy Photo Editing
TOKYO – Nikon Corporation is pleased to announce the introduction of the exciting new Capture NX 2 photo editing software. An evolution of the original award-winning Capture NX software released in 2006, Capture NX 2 makes it even easier to make quick and powerful photographic edits so you can spend more time making photographs and less time editing them on the computer.

The original Capture NX software introduced the world to direct on-image editing. This revolutionary new development was the basis of the Color Control Point tool which enabled photographers of all levels to easily adjust brightness, contrast, saturation, color and warmth on specific elements of a picture such as sky, skin, grass, etc. This made it possible to choose any area of a photograph for editing without the need for complicated selections or masking techniques.
Capture NX 2 introduces the all-new Selection Control Point tool, which allows users to carry out nearly any image adjustment to a specific area with just a point-and-click to make the selection. Whether applying an Unsharp Mask to just the eyes in a portrait, a Gaussian Blur to only the background of a photograph or D-Lighting to open up the shadows, the Selection Control Point makes it easy to do. What once was a complex and tedious task now takes just a fraction of the time.
The newly developed Auto Retouch Brush allows you to simply apply a few mouse strokes to clear away spots, blemishes or other unwanted distractions that appear in a picture. Photographers can quickly and effectively achieve the results they are looking for without having to learn all new methods and skills.
The Capture NX 2 interface has been updated by adding "Workspaces" to optimize the screen layout. Four preset Workspaces such as "Browser" and "Edit" can be selected as well as a number of user-defined workspaces that optimize single or multiple monitors for the ideal screen layout. The Edit List has been reorganized to allow easier access to most settings. Further, it maximizes the picture display area while simplifying the editing process by allowing multiple edits to be viewed simultaneously.
With this range of impressive tools many shooters will find Capture NX 2 to be a great stand-alone photo editing solution, while others will discover that it’s a remarkably effective addition to their existing photographic editing workflow and process.
For more details, check out Nikon’s link.

Tags: Nikon, Capture NX 2

NIKON TO BEGIN SHIPPING THE NEW COOLPIX S52c
Advanced Compact Camera Features Wi-Fi for Enhanced Storage and Sharing
MELVILLE, NY (May 16, 2008) - This month Nikon begins shipping the new COOLPIX S52c digital camera. Each S52c ships with six-months of complimentary T-Mobile® HotSpot Wi-Fi service for digital cameras, which allows the user to send images and videos from thousands of T-Mobile® HotSpot locations within the United States*.
In addition to an innovative Wi-Fi feature, the S52c boasts 9 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. To help ensure the consumer will be able to capture stunningly sharp images, the S52c utilizes an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.
Across town or across the ocean, by using the S52c’s One Touch Email with the Picture Mail button and Nikon’s photo sharing hub, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of certain mobile phones for viewing.
In addition, S52c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies for free, providing a valuable back up to memory card storage. S52c users are able to access my Picturetown from their computers, and nearly any portable device with internet accessibility, providing instant access to their images anytime, anywhere.
The COOLPIX S52c digital camera will be available nationwide beginning May 16, 2008. The S52c has an MSRP Price of $279.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com. *Six months of complimentary T-Mobile HotSpot service begins the first time you automatically connect your COOLPIX S52c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S52c. This offer expires on May 30, 2009.
About NikonNikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Tags: Nikon Press Center, Nikon, COOLPIX, S52c

NIKON “ZOOMS” IN ON PERFORMANCE WITH THE NEW COOLPIX P80, AN 18X ZOOM COMPACT CAMERA
MELVILLE, NY (April 10, 2008) – Nikon Inc. is pleased to announce the COOLPIX P80, a high-performance compact camera built to satisfy the needs of camera enthusiasts and family photographers alike. The P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon’s innovative EXPEED™ digital image processing concept and an 18x optical Zoom-NIKKOR lens designed with the compact and comfortable styling of the Nikon COOLPIX brand.
“The COOLPIX P80 addresses a need from consumers for an ultra-zoom compact camera that offers unrivaled Nikon performance and clarity,” said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “Nikon is proud to continue delivering the highest quality imaging products for photo enthusiasts and aspiring photographers with a broad range of creative control options and superior imaging ability."
Packing the power of 10.1 megapixels, the P80 captures fine detail with the creative freedom to crop and edit. The P80 features Nikon’s legendary NIKKOR optics, ensuring quality images even while at a distance to subjects. The P80’s 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the camera's versatile zoom capabilities, the COOLPIX P80 is equipped with Optical Vibration Reduction (VR).
In line with other COOLPIX P-Series cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. What’s more, the P80 has the benefit of an all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.¹
Capturing photos in lower light conditions is no problem for the P80. With a light sensitivity range up to ISO 6400², users can now create new opportunities to capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.
Composing and reviewing photos is an enjoyable experience on the large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.
The P80 also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.
Nikon has incorporated its user-friendly Imaging Innovations into the P80, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face-Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon’s enhanced Face-Priority AF automatically finds and focuses on one person’s face or up to 12 people’s faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.
The COOLPIX P80 comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 will be available nationwide beginning April 2008 and has an MSRP of $399.95**. For more information about the P80 and other COOLPIX cameras, please visit www.nikonusa.com.
** Manufacturers Suggested Retail Price. Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.
¹At 3MP and smaller resolution. ²At 5MP or smaller resolution

Tags: Nikon, COOLPIX, P80

The Television Advertisement Featuring Ashton Kutcher and Nikon COOLPIX Cameras.

View video here



Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

To download a high-resolution version of this video, please right-click here and choose "Save Link As" or "Save Target As".

Tags: Nikon, COOLPIX, Ashton Kutcher

NEW NIKON D60 DIGITAL SLR CAMERA MAKES CAPTURING BEAUTIFUL PICTURES FUN AND EASY

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.

“The Nikon D60 makes stepping up to digital SLR photography easy for anyone, but is also a wonderful choice for photo enthusiasts looking for remarkable performance in a compact package,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “This model, like the wildly popular Nikon D40, greatly simplifies use and builds confidence in the user. With a host of innovative features, such as a visually intuitive LCD information display, Nikon’s highly regarded EXPEED image processing concept, new dual dust reduction countermeasures, in-camera editing tools and exciting creative options, the D60 enhances the picture-taking experience for picture-takers of all skill levels.”

Users will immediately appreciate the D60’s fast 0.18-second start-up time and split-second shutter response, which combine to eliminate the frustration of shooting lag – a common issue with many point-and-shoot digital cameras. With a fast and accurate autofocus and the ability to shoot continuously at up to three pictures-per-second, the D60 faithfully captures pictures that other cameras often miss. The D60 does all this while delivering extraordinarily vivid and detailed pictures, ensuring that fleeting expressions, special moments and memorable events are captured beautifully.

Packaged with Nikon’s new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, the D60 camera and lens outfit delivers striking image sharpness. What’s more, Nikon’s proprietary VR (Vibration Reduction) image stabilization technology also dramatically reduces blur caused when shooting handheld pictures, especially in low light.

The camera’s 10.2 megapixel CCD sensor delivers crisp, high-resolution images with astounding color and clarity, while Nikon’s advanced 3-D Color Matrix Metering II ensures that images are exposed beautifully and automatically, even in challenging lighting conditions. Additionally, Nikon’s new digital image processing concept, EXPEED, delivers smooth tones and accurate color for vibrant pictures and flattering portraits.

The D60 also offers consumers comprehensive in-camera functionality, such as Active D-lighting. Through this innovative Nikon feature, the camera can, with the option selected, further optimize shadow and highlight detail—as pictures are taken. Shots that once required adjustment with photo editing software can now go straight to the printer, bypassing the computer altogether.

For added fun and creativity while reducing or helping to eliminate time spent manipulating pictures later, the D60’s In-camera Retouch Menu enables users to accomplish a wide variety of tasks without a computer. The D60 offers new in-camera editing capabilities, including adjustable cross-screen star effects, color-intensifying filters as well as D-lighting, Red-eye correction, Image Trim and more. The D60’s Stop-Motion Movie mode is a D-SLR first that enables users to create stop-animation movie clips from a series of as many as 100 consecutive JPEG picture files. More experienced photographers will also enjoy shooting in the lossless NEF (RAW) format, and then adjusting image parameters, such as size, format, and white balance, all within the camera.

While many cameras now feature a dust cleaning function, the D60 takes this idea one step further. In addition to offering an Image Sensor Cleaning function that quickly and silently shakes off specks of image degrading dust, the camera also minimizes the dust that can come into contact with the sensor through a unique Airflow Control System. This design works to channel particles away from the sensor with every click of the shutter, resulting in even further reduction of dust particles and the spots they can leave on pictures.

Ergonomically designed with intuitively placed controls, the D60 is a camera that’s compact and ready to go wherever life leads. It also features a new power conserving Eye Sensor that turns the big 2.5-inch color LCD monitor on and off automatically when the user alternates between taking pictures and reviewing camera settings.

A customizable LCD monitor user interface rounds out the D60’s convenient features, as users can create their own wallpapers and adjust color settings to adapt to their preferences. The D60’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D60 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.

The D60 will be packaged with the 3x zoom AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens and will be available throughout the United States beginning in February 2008. Pricing information will be available approximately 30 days prior to sales availability. For more information, please visit www.nikonusa.com .

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Support refers to extension of power while transferring images, and is not an assurance of quality.
For J.D. Power and Associates award information go to jdpower.com

Tags: Nikon Press Center, D60, DSLR, Photography

NIKON ANNOUNCES SIX COLORFUL AND CONSUMER FRIENDLY COOLPIX CAMERAS

Cameras Offer New Color Choices and Outstanding Imaging Innovations

MELVILLE, NY (Jan. 28, 2008) – Nikon's COOLPIX line is receiving a makeover with the addition of six colorful cameras. Available in colors such as Plum, Cool Blue and Ruby Red, these new COOLPIX cameras offer the consumer the opportunity to not only express themselves with their photos but with their cameras as well. In addition to new colorful bodies, the COOLPIX line boasts innovative technologies to ensure the picture is bright, in focus and the subject is free of red-eye. Powering each COOLPIX camera is EXPEED™, Nikon's imaging processing engine to produce sharp photos with outstanding clarity.

"We understand that consumer electronics are now becoming fashion accessories so we are excited to offer the new COOLPIX cameras in exciting and ultra-cool colors," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Not only do these cameras offer superior styling and elegant design, they also offer the extraordinary imaging abilities that are hallmarks of Nikon products."

THE NEW NIKON COOLPIX L18 IS SIMPLE AS POINT AND SHOOT

Compact and easy-to-use, the L18 is an ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, Anti-Shake AE for photos with outstanding clarity, and an incredibly bright 3.0-inch LCD screen for sharing images.

Adding to the L18’s ease-of-use, the camera is equipped with an Easy Auto Mode, allowing the user to enjoy carefree shooting without having to adjust any settings or controls. Just press the button and let the camera do the work. Available nationwide starting in March at an MSRP of $139.95, the COOLPIX L18 will be offered in Navy and Ruby Red.

NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE

Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

The COOLPIX S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

A standout in the slim-compact camera category, the COOLPIX S600 features an astonishingly fast start-up time, advanced functions, outstanding photographic performance and a slim and stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black. For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras.

The new COOLPIX S-Series cameras will be available nationwide beginning March 2008. The S210 will retail for 179.95**, the COOLPIX S520 and S550 will retail for $229.95**, and the S600 will retail for $299.95**.

NIKON'S NEW COOLPIX P60 DIGITAL CAMERA BLENDS FUNCTIONAL STYLING AND ADVANCED FEATURES FOR SOLID PERFORMANCE

Developed for the consumer looking for a compact digital camera with creative control, the 8.1 effective megapixel P60 delivers powerful resolution and a 5x Zoom-NIKKOR glass lens with Vibration Reduction (VR) Image Stabilization for stunningly sharp images. A first in the COOLPIX line, the P60 offers an electronic viewfinder for consumers who like to compose a photo with the camera close to their eye.

The COOLPIX P60 comes with a functional body design and a defined hand grip for secure finger placement and easy operation. The camera’s mode dial includes two exposure modes - Programmed Auto and Manual - to offer consumers creative control over the pictures they take. To ensure sharp and steady images when utilizing the camera’s 5x zoom, the P60 boasts sophisticated Vibration Reduction (VR) Image Stabilization technology, which helps overcome the effects of camera shake. The P60 also sports an extended light sensitivity range up to ISO 2000, which helps capture stunning pictures in low light settings.

The COOLPIX P60 will be available nationwide March 2008 with an MSRP of $229.95**. For more information on Nikon's products, please visit www.nikonusa.com.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

Tags: COOLPIX, S210, S520, S550, S600, L18, P60