On Friday, March 14th 2008, Hasselblad launched a Demonstration Version of Phocus to the Dealer Channel. This was done in order to prepare the Dealer Channel before the public release. The Demonstration Version is now available: Welcome to Phocus for Mac.

We are pleased to release this Demonstration Version of Phocus for open use outside of Hasselblad.
Our goals with this Demonstration Version are two-fold:
1. we would like to give you a tool to show and demonstrate Hasselblad digital camera solutions with maximum impact.
2. we would like to give you the opportunity to show Phocus and offer Phocus for those of your customers who have been patiently waiting for so long.
By spending just a brief time to get acquainted with Phocus, it is our belief that you will quickly recognize the ease of use, and modern look and feel. We trust that this together with the Phocus functionality shall position you favorably against the competition.

When checking out Phocus, please notice:
- The ultimate quality of the processed images including corrections for DAC, Color, and Moiré
- "What you see is what you get" quality of the image in the Viewer matching what you see in Photoshop
- The powerful camera controls, including new tools for remote focusing when working tethered
- The workflow flexibility based upon the multitude of GUI layout options
- Metadata including full IPTC Core and GPS coordinates from Hasselblad Global Image Locator linking straight into Google Earth
- Leading edge technology with new Moiré filter working on raw image data

We have had Phocus out for testing in relative closed circles for the past 2 months, and we have tuned the software and corrected a number of bugs. This however does not mean that Phocus is completely bug-free. Please check the read-me file for details and do not use Phocus for the first huge and vitally important production job.

IMPORTANT: Hardware requirements and Compatibility
Please refer to the Phocus manual page 1-2 for details.

To get a copy of Phocus, please download from our ftp site as follows:
ftp://192.38.191.13
User: PhocusDemo
Password: HB-invention
Installation: simply drag the supplied Phocus application into the Applications folder. Please note that currently you will need to have FlexColor installed on the same Mac in order to have access to the necessary ICC profiles.
At the ftp site you will also find a set of demo image files with GPS coordinates. Try them out with the "Image Map" functionality and Google Earth.

Best regards, and good hunting
Hasselblad A/S

Peter Stig-Nielsen
Hasselblad Product Management

Tags: Hasselblad, Phocus

Yes, that is not a typo. 39 megapixels out of this baby! This is Hasselblad's top-of-the-line DSLR. It's the world's first, full-frame, 48mm DSLR camera system. It produces images that are 5412x7212 in size. Cost is about $40K but, hey, if you want the best, you have to pay for the best.

Here are some links to samples of the images it can produce along with spec sheets. Enjoy!

Hasselblad H3D-39 Details

Hasselblad Star Quality Images

Tags: DSLR, Hasselblad, H3D