Nikkor
Nikon Releases New 50mm f/1.4 Lens
NIKON CELEBRATES THE 75TH ANNIVERSARY OF NIKKOR
OPTICAL EXCELLENCE WITH AN ALL-NEW 50mm f/1.4 PRIME
LENS
75 Years Later and 45 Million Lenses Produced, the NIKKOR Pedigree Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens
MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.
Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.
“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”
Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.
A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.
The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.
About the NIKKOR brandWith a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
75 Years Later and 45 Million Lenses Produced, the NIKKOR Pedigree Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens
MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.
Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.
“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”
Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.
A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.
The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.
About the NIKKOR brandWith a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
Nikon Releases New PC-E Micro Lenses
NIKON FURTHER EXTENDS THE NIKKOR PERSPECTIVE CONTROL
LENS SELECTION WITH THE INTRODUCTION OF TWO NEW PC-E
MICRO LENSES
The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.
“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”
When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.
A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.
A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.
The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.
All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.
The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.
Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.
The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**
The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.
“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”
When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.
A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.
A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.
The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.
All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.
The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.
Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.
The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**
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