Nikon Press Center
Nikon's First DX-Format 35mm f/1.8G Lens
Nikon's first DX-format 35mm single-focal-length
lens
TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.
The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.
The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon's DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.
Note: Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.
AF-S DX NIKKOR 35mm f/1.8G Major Features
AF-S DX NIKKOR 35mm f/1.8G Specifications
Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. February 2009 ©2009 Nikon Corporation
TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.
The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.
The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon's DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.
Note: Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.
AF-S DX NIKKOR 35mm f/1.8G Major Features
- DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats)
- Large maximum aperture of f/1.8
- Silent Wave Motor (SWM) ensures smooth AF operation
- High-performance optical system with aspherical lens delivers superior reproduction capability
- Compact, well-balanced design when attached to small SLRs
- Two focus modes available – M/A (manual-priority autofocus) and M (manual focus)
- Metal mount
- Natural blur effect thanks to seven-blade rounded diaphragm
AF-S DX NIKKOR 35mm f/1.8G Specifications
|
Focal length
|
35mm
|
|
Maximum aperture
|
f/1.8
|
|
Minimum aperture
|
f/22
|
|
Lens construction
|
8
elements in 6 groups (with one aspherical
lens)
|
|
Picture angle
|
44°
|
|
Closest focus distance
|
0.3
m/0.98 ft.
|
|
No. of diaphragm blades
|
7
(rounded)
|
|
Filter attachment size
|
52mm
|
|
Diameter x length (extension from lens mount)
|
Approx.
70 x 52.5 mm/2.8 x 2.1 in.
|
|
Weight
|
Approx.
200 g/7 oz.
|
|
Supplied accessories
|
52mm
snap-on front lens cap LC-52, Rear lens cap
LF-1, Bayonet hood HB-46, Flexible lens pouch
CL-0913
|
Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. February 2009 ©2009 Nikon Corporation
Nikon Releases New 50mm f/1.4 Lens
NIKON CELEBRATES THE 75TH ANNIVERSARY OF NIKKOR
OPTICAL EXCELLENCE WITH AN ALL-NEW 50mm f/1.4 PRIME
LENS
75 Years Later and 45 Million Lenses Produced, the NIKKOR Pedigree Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens
MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.
Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.
“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”
Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.
A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.
The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.
About the NIKKOR brandWith a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
75 Years Later and 45 Million Lenses Produced, the NIKKOR Pedigree Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens
MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.
Ideal for travel, event, environmental and general photography in a wide variety of conditions, the new AF-S 50mm f/1.4 lens combines a superb optical formula with an ultra-fast f/1.4 maximum aperture, making it destined to become an instant classic in this digital age. This compact lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.5 feet for added versatility. The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet operation.
“The traditional 50mm lens has been a mainstay of photography for generations and deserves a place in every enthusiast and professional’s camera system. Experienced photographers have always appreciated the incredible image fidelity and low-light ability that a precisely engineered 50mm lens can deliver,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “In addition, seasoned shooters often prefer the photographic discipline imposed by the use of prime lenses. Now, a new generation of photographers is discovering the freedom of capturing images that would be impossible with anything but an ultra-fast-aperture lens. Our 75 years of high-performance optical experience and stringent quality standards have won the hearts of photographers around the world, as Nikon is also celebrating 45 million NIKKOR lenses produced. In fact, five million of these lenses were produced in the last year alone, further reinforcing our contemporary leadership in the digital SLR market.”
Thanks to the maximum aperture of f/1.4 and newly refined optical performance, the AF-S NIKKOR 50mm f/1.4G teams perfectly with the low noise at high ISO sensitivity performance of Nikon D-SLRs such as the D3 and new D700 cameras. When used on a Nikon DX-format digital SLR camera, the new AF-S NIKKOR 50mm f/1.4G provides an ideal portrait picture angle, approximating that of a 75mm lens in use on a FX-format D-SLR or 35mm SLR camera.
A newly developed optical formula effectively corrects sagittal coma flare and coma aberration, delivering astonishing image quality and allowing more users to realize their creative vision with vivid clarity. Instances of lens flare and chromatic aberration are further suppressed through the use of Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance. The rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more natural appearance of out-of-focus background elements.
The AF-S NIKKOR 50mm f/1.4G lens is scheduled to be available at Nikon authorized dealers beginning December 2008 at an estimated selling price of $439.95.* For more information, please visit www.nikonusa.com.
About the NIKKOR brandWith a full family of FX and DX-format lenses and focal lengths, from the ultra-wide 10.5mm fisheye to the super-telephoto 600mm VR, NIKKOR customers have come to rely upon Nikon’s optical superiority and the support of NIKKOR core technologies, of which the new 50mm is a prime example. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
Nikon's New D90 Digital SLR
NIKON D90 DIGITAL SLR ANSWERS THE CALL FOR
CREATIVE FREEDOM WITH ADVANCED FEATURES THAT BENEFIT
ALL LEVELS OF PHOTOGRAPHERS
It's All You Need: The 12.3 Megapixel Nikon D90 D-SLR Premieres with the New
18-105mm VR Lens to Give Photographers Superb Image Quality, Live View Shooting, Nikon’s Scene Recognition System, and HD Movie Clip Recording
MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.
Inspired by Nikon’s acclaimed flagship DX-format digital SLR camera, the D300, and building on the success of the wildly popular D80, the D90 delivers stunning image quality. The CMOS image sensor and 12.3 effective megapixels combined with Nikon’s exclusive EXPEED™ image processing system deliver outstanding images with fine details, smooth tones, brilliant colors and low noise across a broad ISO range.
Photographers are able to easily compose stunning images using the Live View Mode on the large 3-inch 920,000-dot high-resolution LCD screen. The 11-point auto focus (AF) system utilizes Nikon's exclusive Scene Recognition System and Face Detection to help make the best shot in a variety of environments. Matched with the new versatile AF-S NIKKOR 18-105mm Vibration Reduction (VR) image stabilization lens, and a burst rate of up to 4.5 frames per second, photographers can confidently capture fast action and precise moments as they unfold. Also helping to ensure no memory is missed, the D90 offers fast handling with a power-up time of a mere 0.15ms and split-second shutter response measuring just 65ms, eliminating the frustration of pictures lost to shutter lag.
“The D90 delivers incredible imaging performance and control, setting a new standard for its class. This marriage of outstanding still image performance and HD movie clip capacity represents the dawn of a new age for D-SLR cameras. The D90’s handling characteristics and long list of features are sure to deliver the photographic experience that Nikon photographers have come to expect from Nikon engineering,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “Everyone at Nikon is especially eager to see the myriad of ways that imaginative D90 photographers will explore the world of cinematic 24fps HD video through the eyes of NIKKOR optics.”
Legendary Image Quality
For shooting in a variety of lighting conditions, the D90 has a wide sensitivity range of ISO 200 to 3200 (expandable to Lo 1 ISO 100 and Hi 1 ISO 6400) to deliver incredible low-noise images. The camera also employs an Image Sensor Cleaning function that works to free image-degrading dust particles from the sensor’s optical low-pass filter, helping to ensure spot-free images.
The new D90 companion lens, the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR provides a versatile focal length, and the benefits of Nikon Vibration Reduction (VR) image stabilization technology. Nikon VR reduces the image blurring effects of camera shake allowing photographers to shoot hand-held at as many as 3 shutter speeds slower than would otherwise be possible*, assuring dramatically sharper images, even in challenging lighting conditions.
Borrowed from Nikon's professional line of digital cameras, the D90 is the most affordable camera to include Nikon's Scene Recognition System and adds newly-developed advanced Face Detection technology. The intelligent Scene Recognition System interprets color and brightness information of each individual shot from the 420-pixel RGB sensor, and applies changes to AF, auto exposure and auto white balance. The D90 can also detect up to five faces using the new Face Detection system, producing flattering portraits with astounding definition and accuracy. While in playback mode, simply press the zoom button and portraits captured with Face Detection can be immediately magnified to ensure proper focus on the subject and faces are displayed on the LCD screen within brackets for easy reference and subject tracking.
The D90 benefits from Nikon’s comprehensive digital image processing engine, EXPEED, which provides smooth tones, rich colors and defined image details, as well as enhanced processing performance. Additionally, Nikon's exclusive 3D Color Matrix Metering II helps to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating each scene, input data from the system's sensor is automatically referenced against an internal database of over 30,000 scenes derived from actual photographs to calculate correct exposure values. To push the creative boundaries even further, Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing.
The Next Big Blockbuster
For the first time in digital SLR photography, Nikon introduces the addition of the D-Movie mode, allowing consumers to create their own HD movie clips (1280 x 720) with sound from their D-SLR camera. Photographers will appreciate the cinematic qualities that come from the 24fps frame rate, which matches theatrical film, whether producing vacation clips or creatively melding stills with video. Additionally, the large size of the D90’s DX-format sensor, combined with the optical superiority and broad selection of NIKKOR lenses, provides shooters with the ability to capture amazing perspectives not possible with typical camcorders. D-Movie clips also benefit from Nikon VR image stabilization, which is automatically activated during recording to aid the low-light capability that trumps many other hybrid devices. Users can record movie clips onto an inserted SD / SDHC card, created as Motion JPEG AVI files that are easily edited with widely available video editing software. The D90 also features an HDMI terminal, allowing viewing of both pictures and movies on High Definition televisions.
D90 Delivers Peak Performance
The D90's unprecedented start up time and imperceptible shutter lag derives from the same standards as the professional sports photographer choice, the Nikon D3. JPEG bursts can be shot as rapidly as 4.5 frames per second, allowing photographers to capture detailed action sequences or catch fleeting expressions that might otherwise be missed. Images are also processed and previewed rapidly at 120ms, which is less time than it takes to move an eye from the viewfinder to the screen. Users are also able to creatively stop the action with a maximum shutter speed of 1/4000 second or create long-time exposures down to 30 seconds.
Nikon's 11-point AF also offers best-in-class speed and performance, helping to ensure sharp focus at any focal length. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Module, the AF system’s center area wide-frame operation adds inherent focusing options that will instill greater confidence in getting the desired shot. Single-point AF is suggested for static subjects, dynamic-area AF for moving subjects, auto-area AF for spontaneous shooting and 3D-tracking (11 points) AF for when changing the composition after focusing on a subject.
Push Creative Boundaries to the Limit
No matter the level of experience, the D90 makes high-quality photography fun and easier for a remarkably broad range of picture-takers. Users can enjoy complete control over all manual features or let the camera optimize settings automatically. For the camera novice and photography enthusiasts, the D90 puts all of the tools to explore new creative possibilities at their fingertips through the simple menu-driven interface. For those looking to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Mode dial with Advanced Scene modes on the camera. There are many options when it comes to realizing creative vision, such as Picture Control settings to provide an assorted palette of color effects that optimize color, saturation and hue through user-selected choices of Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape. Popular editing tools such as Nikon’s exclusive D-Lighting and image trimming, image overlay, and a wide assortment of color filters can also be applied to images after capture. The D90 also provides new options for in-camera image enhancement, including:
• Distortion Control: Adjusts lens aberration
• Straighten: Helps to correct linear inclination of an image for straight horizons and landscapes
• Fisheye Effect: In camera filter produces optical effects similar to a fisheye lens
Skillfully Capture Inspiring Images
The D90 has been engineered with the photographer in mind with an intuitive interface that places a variety of automatic and advanced features at the hands of the user. The camera is built to withstand the rigors of an urban excursion or backcountry safari while boasting an impressive shutter mechanism that is tested to 100,000 cycles for durability. Whether upgrading from a compact digital camera or already a seasoned hobbyist, the D90 D-SLR will help anyone take great pictures, thanks in part to the following new features:
• Battery life: New circuitry enhances power consumption, affording up to 850 shots in typical conditions on a single charge of the Lithium Ion battery (CIPA standard)
• Viewfinder: The bright viewfinder offers a luminous 0.94x magnification to more accurately compose images
• LCD screen: The high-resolution 920,000-dot, 3-inch LCD screen gives a 170-degree angle of view to make both composing and sharing easy and fun
• New playback function: Users can show their images in either four, nine or 72 thumbnail images, or use a new calendar format to easily find photos; users can also show their photos via Nikon's Pictmotion slideshow, including background music
• Built-in Flash: The built-in Speedlight offers a guide number of approximately 18/56 (ISO 200) and can wirelessly control up to two groups of Speedlights in full iTTL mode
Nikon System Legacy
The D90 also offers unprecedented compatibility with Nikon’s extensive selection of NIKKOR lenses, including DX NIKKOR lenses, which are designed for optimum performance with Nikon DX format digital SLR cameras. NIKKOR lenses offer legendary optical superiority and add to the D90’s ability to deliver outstanding images. Paired with the D90 is the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens, which provides a versatile 5.8x optical zoom and VR image stabilization, for even sharper handheld picture taking. This lens offers a 27-157.5mm focal length in 35mm equivalent, a one-lens solution that offers a broad focal range to let photographers get up close and personal to their subjects from a distance, or wide for breathtaking landscapes. The built-in Silent Wave Motor ensures quick and quiet AF operation, while an aspherical element and ED glass deliver high resolution, high contrast images with minimal chromatic aberration and distortion.
Photographers will also enjoy advanced functionality anywhere in the world with system accessories designed for the adventurous globe trekker. When used with the Nikon GP-1 GPS unit (available separately beginning November 2008), the D90 provides geotagging to images with latitude, longitude and altitude data imprinted on the images' metadata. Users can also prolong their adventure with the MB-D80 battery pack that accepts two EN-EL3e or six widely available AA-size batteries. Additionally, photographers can share and upload their images with a wireless interface optimized for the Eye-Fi™ wireless enabled SD card wherever there is a wireless network.
The D90 is also fully compatible with Capture NX2 software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap into the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX2 affords photographers the ability to use revolutionary control points.
Price and Availability
The D90 will be available throughout the United States beginning September 2008 at an MSRP of $999.95** for body only and $1299.95** for body and lens outfit that includes the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The GP-1 GPS unit will be available in November 2008, and pricing will be announced near the time of its delivery to the marketplace. For more information, please visit www.nikonusa.com.
It's All You Need: The 12.3 Megapixel Nikon D90 D-SLR Premieres with the New
18-105mm VR Lens to Give Photographers Superb Image Quality, Live View Shooting, Nikon’s Scene Recognition System, and HD Movie Clip Recording
MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.
Inspired by Nikon’s acclaimed flagship DX-format digital SLR camera, the D300, and building on the success of the wildly popular D80, the D90 delivers stunning image quality. The CMOS image sensor and 12.3 effective megapixels combined with Nikon’s exclusive EXPEED™ image processing system deliver outstanding images with fine details, smooth tones, brilliant colors and low noise across a broad ISO range.
Photographers are able to easily compose stunning images using the Live View Mode on the large 3-inch 920,000-dot high-resolution LCD screen. The 11-point auto focus (AF) system utilizes Nikon's exclusive Scene Recognition System and Face Detection to help make the best shot in a variety of environments. Matched with the new versatile AF-S NIKKOR 18-105mm Vibration Reduction (VR) image stabilization lens, and a burst rate of up to 4.5 frames per second, photographers can confidently capture fast action and precise moments as they unfold. Also helping to ensure no memory is missed, the D90 offers fast handling with a power-up time of a mere 0.15ms and split-second shutter response measuring just 65ms, eliminating the frustration of pictures lost to shutter lag.
“The D90 delivers incredible imaging performance and control, setting a new standard for its class. This marriage of outstanding still image performance and HD movie clip capacity represents the dawn of a new age for D-SLR cameras. The D90’s handling characteristics and long list of features are sure to deliver the photographic experience that Nikon photographers have come to expect from Nikon engineering,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “Everyone at Nikon is especially eager to see the myriad of ways that imaginative D90 photographers will explore the world of cinematic 24fps HD video through the eyes of NIKKOR optics.”
Legendary Image Quality
For shooting in a variety of lighting conditions, the D90 has a wide sensitivity range of ISO 200 to 3200 (expandable to Lo 1 ISO 100 and Hi 1 ISO 6400) to deliver incredible low-noise images. The camera also employs an Image Sensor Cleaning function that works to free image-degrading dust particles from the sensor’s optical low-pass filter, helping to ensure spot-free images.
The new D90 companion lens, the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR provides a versatile focal length, and the benefits of Nikon Vibration Reduction (VR) image stabilization technology. Nikon VR reduces the image blurring effects of camera shake allowing photographers to shoot hand-held at as many as 3 shutter speeds slower than would otherwise be possible*, assuring dramatically sharper images, even in challenging lighting conditions.
Borrowed from Nikon's professional line of digital cameras, the D90 is the most affordable camera to include Nikon's Scene Recognition System and adds newly-developed advanced Face Detection technology. The intelligent Scene Recognition System interprets color and brightness information of each individual shot from the 420-pixel RGB sensor, and applies changes to AF, auto exposure and auto white balance. The D90 can also detect up to five faces using the new Face Detection system, producing flattering portraits with astounding definition and accuracy. While in playback mode, simply press the zoom button and portraits captured with Face Detection can be immediately magnified to ensure proper focus on the subject and faces are displayed on the LCD screen within brackets for easy reference and subject tracking.
The D90 benefits from Nikon’s comprehensive digital image processing engine, EXPEED, which provides smooth tones, rich colors and defined image details, as well as enhanced processing performance. Additionally, Nikon's exclusive 3D Color Matrix Metering II helps to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating each scene, input data from the system's sensor is automatically referenced against an internal database of over 30,000 scenes derived from actual photographs to calculate correct exposure values. To push the creative boundaries even further, Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing.
The Next Big Blockbuster
For the first time in digital SLR photography, Nikon introduces the addition of the D-Movie mode, allowing consumers to create their own HD movie clips (1280 x 720) with sound from their D-SLR camera. Photographers will appreciate the cinematic qualities that come from the 24fps frame rate, which matches theatrical film, whether producing vacation clips or creatively melding stills with video. Additionally, the large size of the D90’s DX-format sensor, combined with the optical superiority and broad selection of NIKKOR lenses, provides shooters with the ability to capture amazing perspectives not possible with typical camcorders. D-Movie clips also benefit from Nikon VR image stabilization, which is automatically activated during recording to aid the low-light capability that trumps many other hybrid devices. Users can record movie clips onto an inserted SD / SDHC card, created as Motion JPEG AVI files that are easily edited with widely available video editing software. The D90 also features an HDMI terminal, allowing viewing of both pictures and movies on High Definition televisions.
D90 Delivers Peak Performance
The D90's unprecedented start up time and imperceptible shutter lag derives from the same standards as the professional sports photographer choice, the Nikon D3. JPEG bursts can be shot as rapidly as 4.5 frames per second, allowing photographers to capture detailed action sequences or catch fleeting expressions that might otherwise be missed. Images are also processed and previewed rapidly at 120ms, which is less time than it takes to move an eye from the viewfinder to the screen. Users are also able to creatively stop the action with a maximum shutter speed of 1/4000 second or create long-time exposures down to 30 seconds.
Nikon's 11-point AF also offers best-in-class speed and performance, helping to ensure sharp focus at any focal length. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Module, the AF system’s center area wide-frame operation adds inherent focusing options that will instill greater confidence in getting the desired shot. Single-point AF is suggested for static subjects, dynamic-area AF for moving subjects, auto-area AF for spontaneous shooting and 3D-tracking (11 points) AF for when changing the composition after focusing on a subject.
Push Creative Boundaries to the Limit
No matter the level of experience, the D90 makes high-quality photography fun and easier for a remarkably broad range of picture-takers. Users can enjoy complete control over all manual features or let the camera optimize settings automatically. For the camera novice and photography enthusiasts, the D90 puts all of the tools to explore new creative possibilities at their fingertips through the simple menu-driven interface. For those looking to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Mode dial with Advanced Scene modes on the camera. There are many options when it comes to realizing creative vision, such as Picture Control settings to provide an assorted palette of color effects that optimize color, saturation and hue through user-selected choices of Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape. Popular editing tools such as Nikon’s exclusive D-Lighting and image trimming, image overlay, and a wide assortment of color filters can also be applied to images after capture. The D90 also provides new options for in-camera image enhancement, including:
• Distortion Control: Adjusts lens aberration
• Straighten: Helps to correct linear inclination of an image for straight horizons and landscapes
• Fisheye Effect: In camera filter produces optical effects similar to a fisheye lens
Skillfully Capture Inspiring Images
The D90 has been engineered with the photographer in mind with an intuitive interface that places a variety of automatic and advanced features at the hands of the user. The camera is built to withstand the rigors of an urban excursion or backcountry safari while boasting an impressive shutter mechanism that is tested to 100,000 cycles for durability. Whether upgrading from a compact digital camera or already a seasoned hobbyist, the D90 D-SLR will help anyone take great pictures, thanks in part to the following new features:
• Battery life: New circuitry enhances power consumption, affording up to 850 shots in typical conditions on a single charge of the Lithium Ion battery (CIPA standard)
• Viewfinder: The bright viewfinder offers a luminous 0.94x magnification to more accurately compose images
• LCD screen: The high-resolution 920,000-dot, 3-inch LCD screen gives a 170-degree angle of view to make both composing and sharing easy and fun
• New playback function: Users can show their images in either four, nine or 72 thumbnail images, or use a new calendar format to easily find photos; users can also show their photos via Nikon's Pictmotion slideshow, including background music
• Built-in Flash: The built-in Speedlight offers a guide number of approximately 18/56 (ISO 200) and can wirelessly control up to two groups of Speedlights in full iTTL mode
Nikon System Legacy
The D90 also offers unprecedented compatibility with Nikon’s extensive selection of NIKKOR lenses, including DX NIKKOR lenses, which are designed for optimum performance with Nikon DX format digital SLR cameras. NIKKOR lenses offer legendary optical superiority and add to the D90’s ability to deliver outstanding images. Paired with the D90 is the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens, which provides a versatile 5.8x optical zoom and VR image stabilization, for even sharper handheld picture taking. This lens offers a 27-157.5mm focal length in 35mm equivalent, a one-lens solution that offers a broad focal range to let photographers get up close and personal to their subjects from a distance, or wide for breathtaking landscapes. The built-in Silent Wave Motor ensures quick and quiet AF operation, while an aspherical element and ED glass deliver high resolution, high contrast images with minimal chromatic aberration and distortion.
Photographers will also enjoy advanced functionality anywhere in the world with system accessories designed for the adventurous globe trekker. When used with the Nikon GP-1 GPS unit (available separately beginning November 2008), the D90 provides geotagging to images with latitude, longitude and altitude data imprinted on the images' metadata. Users can also prolong their adventure with the MB-D80 battery pack that accepts two EN-EL3e or six widely available AA-size batteries. Additionally, photographers can share and upload their images with a wireless interface optimized for the Eye-Fi™ wireless enabled SD card wherever there is a wireless network.
The D90 is also fully compatible with Capture NX2 software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap into the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX2 affords photographers the ability to use revolutionary control points.
Price and Availability
The D90 will be available throughout the United States beginning September 2008 at an MSRP of $999.95** for body only and $1299.95** for body and lens outfit that includes the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The GP-1 GPS unit will be available in November 2008, and pricing will be announced near the time of its delivery to the marketplace. For more information, please visit www.nikonusa.com.
Nikon Releases Full Frame D700
THE AGILE NEW NIKON D700 FX-FORMAT D-SLR CAMERA
DELIVERS PERFORMANCE INSPIRED BY THE NIKON D3 IN A
SMALLER, LIGHTER DESIGN
Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.
Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera's three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.
Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.
“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”
The legendary Nikon FX-Format CMOS sensor
The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.
The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.
Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.
Fastest speed and autofocus in its class
The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.
The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.
Intelligent features for sophisticated performance
The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.
Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.
Enhanced Live View modes and viewfinder
Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.
While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.
Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.
Rugged construction and durability
High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.
The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.
Price and availability
The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*
Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.
Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera's three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.
Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.
“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”
The legendary Nikon FX-Format CMOS sensor
The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 µm allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash™ card.
The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.
Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.
Fastest speed and autofocus in its class
The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full-resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash™ cards that will enable recording speeds up to 35 megabytes/second.
The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.
Intelligent features for sophisticated performance
The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.
Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.
Enhanced Live View modes and viewfinder
Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.
While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.
Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.
Rugged construction and durability
High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.
The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.
Price and availability
The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*
Nikon Releases SB-900 Speedlight
NEW NIKON SB-900 SPEEDLIGHT ADVANCES FLASH TECHNOLOGY
AT THE SPEED OF LIGHT WITH EXPANSIVE ZOOM AND
INTELLIGENT FEATURES
Nikon’s Newest Flagship Speedlight Offers a Powerful Addition to the Versatile
Nikon Creative Lighting System (CLS)
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the SB-900 Speedlight to provide Nikon digital SLR photographers with a flash capable of a wide zoom range, increased versatility, faster recycling time, and a wealth of intelligent features to enhance the already vast functionality of the Nikon Creative Lighting System (CLS). Building on the success of the popular SB-800 Speedlight, the SB-900 provides users with extensive creative lighting possibilities with a simplified interface and the ability to stay up to date with future technologies through user-applied firmware updates.*
The SB-900 offers unprecedented zoom range coverage from 17 to 200mm, to increase flexibility in a variety of shooting conditions, while automatically adapting itself to Nikon’s FX or DX-format cameras. Additionally, light output has been increased to a maximum guide number of 48/157.5 (ISO 200, meters/feet at 35mm FX-format and Standard). Photographers can now also select from three light patterns; “Center-weighted” provides the highest guide number and is suitable for images such as portraits, where light falloff at the image edges is of less importance. “Standard” provides a familiar pattern, similar to the SB-800, and is ideal for general photography and “Even” which delivers the most consistent edge-to-edge coverage, making it ideal for situations such as group photography. Additionally, Nikon’s newest flagship Speedlight provides photographers with advanced wireless i-TTL capabilities allowing the utilization of multiple Speedlights with ease and confidence on location or in the studio.
“Nikon is proud that its innovative leadership in flash technologies has been praised by photographers who have realized the versatility and power that the Nikon Creative Lighting System contributes to their photography,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “The SB-900 Speedlight now provides photographers with a new level of portable lighting functionality, with performance and intelligent features that adapt to an even wider scope of lighting challenges.”
The SB-900 Speedlight is engineered to address the creative lighting challenges faced by today’s photographers including a need for fast, on-demand performance, and the ability to adapt seamlessly to nearly any lighting scenario. The SB-900’s innovative design has the
Xenon flash tube and reflector system moving independently – allowing for a wider zoom range from an extreme wide angle of 17mm (FX) to the telephoto setting which reaches 200mm without the aid of accessories or as wide as 12mm in DX mode with the built-in wide-angle panel engaged.
The SB-900 offers a quick recycle time of 4.0 seconds (at full power) with four Alkaline AA batteries which drops to a mere 2.3 seconds (at full power) while using four rechargeable NiMH batteries—about 25 percent faster than the SB-800 with its fifth battery attachment.
While ease of use has always been a defining hallmark of the Nikon CLS System, the user interface has been even further refined to simplify control and offer faster operation. Controls for setting the wireless Master and Remote have been relocated to the outside of the unit for easier access and frequently used functions are easily adjusted with a new Rotary Select Dial. A larger LCD screen is easy to read, even in direct sunlight, and photographers can assign “My Menu” hotkeys for quicker access to commonly used functions. A new thermal cut-out protection system monitors conditions when the flash might overheat due to excessive rapid bursts. Helpful operating temperature information is provided to the photographer with an innovative temperature gauge displayed on the LCD screen.
For the first time, Nikon SB-900 Speedlight users will have the ability to take advantage of future performance advancements, by way of user-uploadable firmware. The user will be able to download the firmware onto a flash media card and upload it to the flash unit through select digital SLR cameras.*
The SB-900 Speedlight is Nikon’s most intelligent Speedlight ever, created in response to the needs of today’s digital photographic professionals. When using the included fluorescent or incandescent filters and adaptor, the flash automatically recognizes what filter is being used and automatically adjusts white balance accordingly on the latest Nikon D-SLRs.* Additionally, the SB-900 aids auto focus with a broader AF assist beam that covers a wide 20-105mm that is matched to all of the D3, D700 and D300’s 51 focus points. The bounce and swivel capability of the SB-900 has been expanded to include: tilt up to 90 degrees, down minus 11 degrees, and a full 180-degree swivel left or right, allowing more creativity for on or off camera use, or as a remote Speedlight.
The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with Nikon SLRs, and supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to discover endless creative possibilities. While using one or more Nikon Speedlights wirelessly, photographers can artistically use shadows, highlight details, and light complicated angles with ease. Along with the SB-900, the Nikon Creative Lighting System features a comprehensive assortment of personal lighting tools that include the agile SB-600 and SB-400, and the remarkable R1 and R1C1 Wireless Close-up Speedlight systems.
Available accessories
The SD9 Battery Pack boosts flash recycle time to a mere one second (at full power). For faster recycling or all-day shooting it accepts up to eight AA batteries. To enhance the weatherproof ability of Nikon D-SLRs, optional Water Guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal.
Price and availability
The new Nikon SB-900 Speedlight is scheduled to be available in August 2008, and will have an estimated selling price of $499.95.** The SB-900 will come packaged with the Speedlight Stand, Bounce Adapter, Color Filter Holder, Intelligent Color Filter Kit, Diffuser Dome and the Soft Case. The SD9 Battery Pack is also scheduled to be available in August 2008 with an estimated selling price of $230.00.
Nikon’s Newest Flagship Speedlight Offers a Powerful Addition to the Versatile
Nikon Creative Lighting System (CLS)
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the SB-900 Speedlight to provide Nikon digital SLR photographers with a flash capable of a wide zoom range, increased versatility, faster recycling time, and a wealth of intelligent features to enhance the already vast functionality of the Nikon Creative Lighting System (CLS). Building on the success of the popular SB-800 Speedlight, the SB-900 provides users with extensive creative lighting possibilities with a simplified interface and the ability to stay up to date with future technologies through user-applied firmware updates.*
The SB-900 offers unprecedented zoom range coverage from 17 to 200mm, to increase flexibility in a variety of shooting conditions, while automatically adapting itself to Nikon’s FX or DX-format cameras. Additionally, light output has been increased to a maximum guide number of 48/157.5 (ISO 200, meters/feet at 35mm FX-format and Standard). Photographers can now also select from three light patterns; “Center-weighted” provides the highest guide number and is suitable for images such as portraits, where light falloff at the image edges is of less importance. “Standard” provides a familiar pattern, similar to the SB-800, and is ideal for general photography and “Even” which delivers the most consistent edge-to-edge coverage, making it ideal for situations such as group photography. Additionally, Nikon’s newest flagship Speedlight provides photographers with advanced wireless i-TTL capabilities allowing the utilization of multiple Speedlights with ease and confidence on location or in the studio.
“Nikon is proud that its innovative leadership in flash technologies has been praised by photographers who have realized the versatility and power that the Nikon Creative Lighting System contributes to their photography,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “The SB-900 Speedlight now provides photographers with a new level of portable lighting functionality, with performance and intelligent features that adapt to an even wider scope of lighting challenges.”
The SB-900 Speedlight is engineered to address the creative lighting challenges faced by today’s photographers including a need for fast, on-demand performance, and the ability to adapt seamlessly to nearly any lighting scenario. The SB-900’s innovative design has the
Xenon flash tube and reflector system moving independently – allowing for a wider zoom range from an extreme wide angle of 17mm (FX) to the telephoto setting which reaches 200mm without the aid of accessories or as wide as 12mm in DX mode with the built-in wide-angle panel engaged.
The SB-900 offers a quick recycle time of 4.0 seconds (at full power) with four Alkaline AA batteries which drops to a mere 2.3 seconds (at full power) while using four rechargeable NiMH batteries—about 25 percent faster than the SB-800 with its fifth battery attachment.
While ease of use has always been a defining hallmark of the Nikon CLS System, the user interface has been even further refined to simplify control and offer faster operation. Controls for setting the wireless Master and Remote have been relocated to the outside of the unit for easier access and frequently used functions are easily adjusted with a new Rotary Select Dial. A larger LCD screen is easy to read, even in direct sunlight, and photographers can assign “My Menu” hotkeys for quicker access to commonly used functions. A new thermal cut-out protection system monitors conditions when the flash might overheat due to excessive rapid bursts. Helpful operating temperature information is provided to the photographer with an innovative temperature gauge displayed on the LCD screen.
For the first time, Nikon SB-900 Speedlight users will have the ability to take advantage of future performance advancements, by way of user-uploadable firmware. The user will be able to download the firmware onto a flash media card and upload it to the flash unit through select digital SLR cameras.*
The SB-900 Speedlight is Nikon’s most intelligent Speedlight ever, created in response to the needs of today’s digital photographic professionals. When using the included fluorescent or incandescent filters and adaptor, the flash automatically recognizes what filter is being used and automatically adjusts white balance accordingly on the latest Nikon D-SLRs.* Additionally, the SB-900 aids auto focus with a broader AF assist beam that covers a wide 20-105mm that is matched to all of the D3, D700 and D300’s 51 focus points. The bounce and swivel capability of the SB-900 has been expanded to include: tilt up to 90 degrees, down minus 11 degrees, and a full 180-degree swivel left or right, allowing more creativity for on or off camera use, or as a remote Speedlight.
The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with Nikon SLRs, and supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to discover endless creative possibilities. While using one or more Nikon Speedlights wirelessly, photographers can artistically use shadows, highlight details, and light complicated angles with ease. Along with the SB-900, the Nikon Creative Lighting System features a comprehensive assortment of personal lighting tools that include the agile SB-600 and SB-400, and the remarkable R1 and R1C1 Wireless Close-up Speedlight systems.
Available accessories
The SD9 Battery Pack boosts flash recycle time to a mere one second (at full power). For faster recycling or all-day shooting it accepts up to eight AA batteries. To enhance the weatherproof ability of Nikon D-SLRs, optional Water Guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal.
Price and availability
The new Nikon SB-900 Speedlight is scheduled to be available in August 2008, and will have an estimated selling price of $499.95.** The SB-900 will come packaged with the Speedlight Stand, Bounce Adapter, Color Filter Holder, Intelligent Color Filter Kit, Diffuser Dome and the Soft Case. The SD9 Battery Pack is also scheduled to be available in August 2008 with an estimated selling price of $230.00.
Nikon Releases New PC-E Micro Lenses
NIKON FURTHER EXTENDS THE NIKKOR PERSPECTIVE CONTROL
LENS SELECTION WITH THE INTRODUCTION OF TWO NEW PC-E
MICRO LENSES
The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.
“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”
When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.
A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.
A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.
The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.
All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.
The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.
Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.
The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**
The New PC-E Micro NIKKOR® 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design
MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.
“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”
When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.
A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.
A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.
The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.
All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.
The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.
Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.
The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**
Nikon to Begin Shipping the New COOLPIX S52c
05.16.08 23:37 Filed in: Nikon Press
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NIKON TO BEGIN SHIPPING THE NEW COOLPIX S52c
Advanced Compact Camera Features Wi-Fi for Enhanced Storage and Sharing
MELVILLE, NY (May 16, 2008) - This month Nikon begins shipping the new COOLPIX S52c digital camera. Each S52c ships with six-months of complimentary T-Mobile® HotSpot Wi-Fi service for digital cameras, which allows the user to send images and videos from thousands of T-Mobile® HotSpot locations within the United States*.
In addition to an innovative Wi-Fi feature, the S52c boasts 9 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. To help ensure the consumer will be able to capture stunningly sharp images, the S52c utilizes an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.
Across town or across the ocean, by using the S52c’s One Touch Email with the Picture Mail button and Nikon’s photo sharing hub, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of certain mobile phones for viewing.
In addition, S52c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies for free, providing a valuable back up to memory card storage. S52c users are able to access my Picturetown from their computers, and nearly any portable device with internet accessibility, providing instant access to their images anytime, anywhere.
The COOLPIX S52c digital camera will be available nationwide beginning May 16, 2008. The S52c has an MSRP Price of $279.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com. *Six months of complimentary T-Mobile HotSpot service begins the first time you automatically connect your COOLPIX S52c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S52c. This offer expires on May 30, 2009.
About NikonNikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
Advanced Compact Camera Features Wi-Fi for Enhanced Storage and Sharing
MELVILLE, NY (May 16, 2008) - This month Nikon begins shipping the new COOLPIX S52c digital camera. Each S52c ships with six-months of complimentary T-Mobile® HotSpot Wi-Fi service for digital cameras, which allows the user to send images and videos from thousands of T-Mobile® HotSpot locations within the United States*.
In addition to an innovative Wi-Fi feature, the S52c boasts 9 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. To help ensure the consumer will be able to capture stunningly sharp images, the S52c utilizes an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.
Across town or across the ocean, by using the S52c’s One Touch Email with the Picture Mail button and Nikon’s photo sharing hub, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of certain mobile phones for viewing.
In addition, S52c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies for free, providing a valuable back up to memory card storage. S52c users are able to access my Picturetown from their computers, and nearly any portable device with internet accessibility, providing instant access to their images anytime, anywhere.
The COOLPIX S52c digital camera will be available nationwide beginning May 16, 2008. The S52c has an MSRP Price of $279.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com. *Six months of complimentary T-Mobile HotSpot service begins the first time you automatically connect your COOLPIX S52c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S52c. This offer expires on May 30, 2009.
About NikonNikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
NEW NIKON D60 DIGITAL SLR CAMERA MAKES CAPTURING BEAUTIFUL PICTURES FUN AND EASY
01.28.08 22:34 Filed in: Nikon Press
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News
NEW NIKON D60 DIGITAL SLR CAMERA MAKES
CAPTURING BEAUTIFUL PICTURES FUN AND EASY
MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.
“The Nikon D60 makes stepping up to digital SLR photography easy for anyone, but is also a wonderful choice for photo enthusiasts looking for remarkable performance in a compact package,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “This model, like the wildly popular Nikon D40, greatly simplifies use and builds confidence in the user. With a host of innovative features, such as a visually intuitive LCD information display, Nikon’s highly regarded EXPEED image processing concept, new dual dust reduction countermeasures, in-camera editing tools and exciting creative options, the D60 enhances the picture-taking experience for picture-takers of all skill levels.”
Users will immediately appreciate the D60’s fast 0.18-second start-up time and split-second shutter response, which combine to eliminate the frustration of shooting lag – a common issue with many point-and-shoot digital cameras. With a fast and accurate autofocus and the ability to shoot continuously at up to three pictures-per-second, the D60 faithfully captures pictures that other cameras often miss. The D60 does all this while delivering extraordinarily vivid and detailed pictures, ensuring that fleeting expressions, special moments and memorable events are captured beautifully.
Packaged with Nikon’s new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, the D60 camera and lens outfit delivers striking image sharpness. What’s more, Nikon’s proprietary VR (Vibration Reduction) image stabilization technology also dramatically reduces blur caused when shooting handheld pictures, especially in low light.
The camera’s 10.2 megapixel CCD sensor delivers crisp, high-resolution images with astounding color and clarity, while Nikon’s advanced 3-D Color Matrix Metering II ensures that images are exposed beautifully and automatically, even in challenging lighting conditions. Additionally, Nikon’s new digital image processing concept, EXPEED, delivers smooth tones and accurate color for vibrant pictures and flattering portraits.
The D60 also offers consumers comprehensive in-camera functionality, such as Active D-lighting. Through this innovative Nikon feature, the camera can, with the option selected, further optimize shadow and highlight detail—as pictures are taken. Shots that once required adjustment with photo editing software can now go straight to the printer, bypassing the computer altogether.
For added fun and creativity while reducing or helping to eliminate time spent manipulating pictures later, the D60’s In-camera Retouch Menu enables users to accomplish a wide variety of tasks without a computer. The D60 offers new in-camera editing capabilities, including adjustable cross-screen star effects, color-intensifying filters as well as D-lighting, Red-eye correction, Image Trim and more. The D60’s Stop-Motion Movie mode is a D-SLR first that enables users to create stop-animation movie clips from a series of as many as 100 consecutive JPEG picture files. More experienced photographers will also enjoy shooting in the lossless NEF (RAW) format, and then adjusting image parameters, such as size, format, and white balance, all within the camera.
While many cameras now feature a dust cleaning function, the D60 takes this idea one step further. In addition to offering an Image Sensor Cleaning function that quickly and silently shakes off specks of image degrading dust, the camera also minimizes the dust that can come into contact with the sensor through a unique Airflow Control System. This design works to channel particles away from the sensor with every click of the shutter, resulting in even further reduction of dust particles and the spots they can leave on pictures.
Ergonomically designed with intuitively placed controls, the D60 is a camera that’s compact and ready to go wherever life leads. It also features a new power conserving Eye Sensor that turns the big 2.5-inch color LCD monitor on and off automatically when the user alternates between taking pictures and reviewing camera settings.
A customizable LCD monitor user interface rounds out the D60’s convenient features, as users can create their own wallpapers and adjust color settings to adapt to their preferences. The D60’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D60 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.
The D60 will be packaged with the 3x zoom AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens and will be available throughout the United States beginning in February 2008. Pricing information will be available approximately 30 days prior to sales availability. For more information, please visit www.nikonusa.com .
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
*Support refers to extension of power while transferring images, and is not an assurance of quality.
For J.D. Power and Associates award information go to jdpower.com
MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.
“The Nikon D60 makes stepping up to digital SLR photography easy for anyone, but is also a wonderful choice for photo enthusiasts looking for remarkable performance in a compact package,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “This model, like the wildly popular Nikon D40, greatly simplifies use and builds confidence in the user. With a host of innovative features, such as a visually intuitive LCD information display, Nikon’s highly regarded EXPEED image processing concept, new dual dust reduction countermeasures, in-camera editing tools and exciting creative options, the D60 enhances the picture-taking experience for picture-takers of all skill levels.”
Users will immediately appreciate the D60’s fast 0.18-second start-up time and split-second shutter response, which combine to eliminate the frustration of shooting lag – a common issue with many point-and-shoot digital cameras. With a fast and accurate autofocus and the ability to shoot continuously at up to three pictures-per-second, the D60 faithfully captures pictures that other cameras often miss. The D60 does all this while delivering extraordinarily vivid and detailed pictures, ensuring that fleeting expressions, special moments and memorable events are captured beautifully.
Packaged with Nikon’s new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, the D60 camera and lens outfit delivers striking image sharpness. What’s more, Nikon’s proprietary VR (Vibration Reduction) image stabilization technology also dramatically reduces blur caused when shooting handheld pictures, especially in low light.
The camera’s 10.2 megapixel CCD sensor delivers crisp, high-resolution images with astounding color and clarity, while Nikon’s advanced 3-D Color Matrix Metering II ensures that images are exposed beautifully and automatically, even in challenging lighting conditions. Additionally, Nikon’s new digital image processing concept, EXPEED, delivers smooth tones and accurate color for vibrant pictures and flattering portraits.
The D60 also offers consumers comprehensive in-camera functionality, such as Active D-lighting. Through this innovative Nikon feature, the camera can, with the option selected, further optimize shadow and highlight detail—as pictures are taken. Shots that once required adjustment with photo editing software can now go straight to the printer, bypassing the computer altogether.
For added fun and creativity while reducing or helping to eliminate time spent manipulating pictures later, the D60’s In-camera Retouch Menu enables users to accomplish a wide variety of tasks without a computer. The D60 offers new in-camera editing capabilities, including adjustable cross-screen star effects, color-intensifying filters as well as D-lighting, Red-eye correction, Image Trim and more. The D60’s Stop-Motion Movie mode is a D-SLR first that enables users to create stop-animation movie clips from a series of as many as 100 consecutive JPEG picture files. More experienced photographers will also enjoy shooting in the lossless NEF (RAW) format, and then adjusting image parameters, such as size, format, and white balance, all within the camera.
While many cameras now feature a dust cleaning function, the D60 takes this idea one step further. In addition to offering an Image Sensor Cleaning function that quickly and silently shakes off specks of image degrading dust, the camera also minimizes the dust that can come into contact with the sensor through a unique Airflow Control System. This design works to channel particles away from the sensor with every click of the shutter, resulting in even further reduction of dust particles and the spots they can leave on pictures.
Ergonomically designed with intuitively placed controls, the D60 is a camera that’s compact and ready to go wherever life leads. It also features a new power conserving Eye Sensor that turns the big 2.5-inch color LCD monitor on and off automatically when the user alternates between taking pictures and reviewing camera settings.
A customizable LCD monitor user interface rounds out the D60’s convenient features, as users can create their own wallpapers and adjust color settings to adapt to their preferences. The D60’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D60 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.
The D60 will be packaged with the 3x zoom AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens and will be available throughout the United States beginning in February 2008. Pricing information will be available approximately 30 days prior to sales availability. For more information, please visit www.nikonusa.com .
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras,” according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
*Support refers to extension of power while transferring images, and is not an assurance of quality.
For J.D. Power and Associates award information go to jdpower.com
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